Market entry into the ASEAN region

The reasons for a small- and medium-sized company from the West to enter the ASEAN market are manifold. The main objectives of such considerations are to identify and grasp opportunities for growth and the improvement of their own competitive position.  


Market entry strategy for the ASEAN region

The choice of the appropriate market entry strategy, that is, the appropriate time for and type of market entry, are key factors critical to the success of this step. The appropriate entry time depends on the company concerned. About the various entry types for the ASEAN market, however, general and country-specific information is given.