Market entry strategy


Planning for market entry

The entry into the ASEAN market requires careful planning and determination of the appropriate market entry strategy. The important questions that arise are which is the best type of market entry, and is the best time for it? Both aspects require the consideration of the specific advantages and disadvantages that arise for our customers.


Market entry type

Listed are four common market entry types for possible entry into the ASEAN market which can be distinguished mainly in terms of market commitment, control competence, and risk. Depending on the choice of the market entry type, major tax benefits can be realized by the Western company.


Expansion of the business model selected

With regard to the growth requirements of our customers, it is possible to extend a selected business model over time, gradually. This might help to better use existing market potential, tax benefits, and export opportunities to the entire ASEAN region.